What is Product Information Management (PIM)?
Product Information Management (PIM) is a business process and technologies designed for efficient managing of information about all products in an assortment centrally. It helps focusing on chosen data required to market and sell products through many distribution channels (multichannel support). Product Information Management (PIM) is a kind of central and interactive database which is necessary for effective product management and integrating products data with other informatic systems and distribution channels. Individually chosen products data can be used by multiple output media (web sites, e-commerce, product cards, printed catalogs, B2B partner systems). Product Information Management (PIM) is the very desired supplement of ERP Systems, because of concentrating in supporting of all products' information and integrating them with many distribution channels. Product Information Management (PIM) systems generally support multiple geographic locations and multi-lingual data. They are designed for maintenance, modification and managing of product information within a centralized catalog to provide accurate information to multiple channels in a cost-effective way.